What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and...
Designing a Great Call-to-Action
A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing a call-to-action is making sure it leads your visitor(s) to your defined target such...
The Value of Marketing Email Automation
Marketing automation uses software to automate marketing processes, and one of your marketing efforts that will benefit the most from automation is email. There is a lot of value in using your marketing automation software to speed up, track, and improve your email...
5 Examples of Great Lead Generation Forms for Landing Pages
As a customer, and I am sure you have seen it too, there are forms out there that have you saying, “It’s just not worth it” and immediately leaving the site. The key to a great lead generation form is design, ease, and the content that surround it on landing page....