Easy Lead Management

Easy Lead Management

How to Make Lead Management Easy Lead management refers to the methodologies, practices, and systems that a company uses in order to generate leads for acquiring new business and retaining current business. It is also an effective way to create better brand awareness...
What is Trade Show Lead Management

What is Trade Show Lead Management

Trade show lead management is much more than just showing up at these events in order to shake a few hands. It refers to a company function that describes those methodologies, practices, and systems that have been designed and developed to generate qualified sales...

5 Proven Tips to Close B2B Sales

Although there is some overlap between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales, B2B has some unique considerations to take into account. Knowing these and taking advantage of them can help to improve the close rate of your B2B sale. This piece...

How Soon Should You Follow Up on Leads?

Many marketers focus on lead generation, but not on what comes after: what is done with the leads as they are generated, how they are distributed, and how soon they’re followed up on. Leads are a valuable asset to your business and should be handled with care even...

Following Up on Leads: Why You’re Too Slow

Lead generation is an important step in the sales process, but the investment you put into gaining those leads is useless unless you close them. For most leads, the ability to close depends upon how quickly you follow up on that lead. Through developing a follow up...

Lead Management FAQs

As with any software change within a company, there are bound to be questions. The first in instituting any new or more developed program should be whether you need more lead generation or just better lead management. Ask yourself these questions: Does your business...