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Lead Generation

Designing a Great Call-to-Action

Designing a Great Call-to-Action

A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing a call-to-action is making sure it leads your visitor(s) to your defined...

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A/B Testing for Calls

A/B Testing for Calls

If your business benefits greatly when your leads call you directly, you need to make sure that your landing pages are optimized to garner as many high-quality phone calls as possible. By using A/B testing and phone call tracking, you can develop a landing...

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