What is Lead Scoring?

Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How would you make the most sales? You’d follow the most promising leads. That’s...

Designing a Great Call-to-Action

A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing a call-to-action is making sure it leads your visitor(s) to your defined target such...
Lead Generating Forms to Optimize Conversion Rates

Lead Generating Forms to Optimize Conversion Rates

Including a form on your landing pages is one of the quickest ways to convert visitors into leads. There are many ways to design a form and an endless list of fields you could include. Let’s take a look at some of the biggest things you can do right now to optimize...

The 5 Most Important Lead Generation Metrics

Getting the most out of your lead generation involves more than just getting as many people as possible to contact you or fill out your form. Generating the right leads that will improve your ROI and knowing the behavior of those leads before they convert is just as...