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Marketing Optimization

What Is Sales Force Automation?

What Is Sales Force Automation?

Sales force automation (SFA) is a technique that employs specific software applications to execute business tasks that comprise the function of a sales force. The New Digital Marketing Process Automates These Tasks Contact Management Customer Management...

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What is a CRM?

What is a CRM?

CRM – Definition and Overview CRM is the more commonly used abbreviation for “Customer Relationship Management”, a widely employed strategy for the management of a business’ interactions with their current clients or customers and their potential prospects....

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Top 4 Niche Marketing Techniques

Top 4 Niche Marketing Techniques

Niche Marketing means to concentrate all marketing efforts on a small but specific and well defined segment of the population. Niches are “created” by identifying needs, wants and requirements that are available within your market (BusinessDictionary.com)....

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Top 10 Internet Sales Techniques

Top 10 Internet Sales Techniques

Online Business is BIG Business Many people prefer doing the majority of their business online as it is typically the most cost effective way to not only get started but also to maintain. In this piece, I will discuss 10 Internet Sales Techniques to...

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What is Ambush Marketing?

What is Ambush Marketing?

Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free...

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