What is a CRM?
What Is a CRM? CRM – Definition and Overview CRM is the more commonly used abbreviation for “Customer Relationship Management”, a widely employed strategy for the management of a business’ interactions with their current clients or customers and their potential...Which Metrics You Must Track While A/B Testing
Which Metrics You Must track While A/B Testing The web is constantly shifting, and the needs of your customers shifting with it. What is A/B Testing? First, let’s back up. What is A/B testing, and why should you care? A/B testing is when you put up two distinct...4 Metrics You Must Use For Lead Scoring
4 Metrics You Must Use For Lead Scoring All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something. On the other hand, you could have customers that are raring to go and that are just...What is Lead Scoring? Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How would you make the most sales? You’d follow the most promising...
Top 4 Niche Marketing Techniques
Top 4 Niche Marketing Techniques Niche Marketing means to concentrate all marketing efforts on a small but specific and well defined segment of the population. Niches are “created” by identifying needs, wants, and requirements that are available within your market...