Lead Generation, Marketing Optimization
4 Metrics You Must Use For Lead Scoring All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something. On the other hand, you could have customers that are raring to go and that are just...
Lead Generation, Marketing Optimization
What is Lead Scoring? Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How would you make the most sales? You’d follow the most promising...