What is a CRM?
CRM – Definition and Overview CRM is the more commonly used abbreviation for “Customer Relationship Management”, a widely employed strategy for the management of a business’ interactions with their current clients or customers and their potential prospects. Technology...
Which Metrics You Must Track While A/B Testing
The web is constantly shifting, and the needs of your customers shifting with it. In the scramble to provide them with your best products and services, you may be neglecting the needs of your website. Aesthetics and Usability Matter Font, color, navigation, they all...4 Metrics You Must Use For Lead Scoring
All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something. On the other hand, you could have customers that are raring to go and that are just waiting for that one good offer before...What is Lead Scoring?
Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How would you make the most sales? You’d follow the most promising leads. That’s...
Top 4 Niche Marketing Techniques
Niche Marketing means to concentrate all marketing efforts on a small but specific and well defined segment of the population. Niches are “created” by identifying needs, wants and requirements that are available within your market (BusinessDictionary.com). This is...