Sales force automation (SFA) is a technique that employs specific software applications to execute business tasks that comprise the function of a sales force. The New Digital Marketing Process Automates These Tasks Contact Management Customer Management...
CRM – Definition and Overview CRM is the more commonly used abbreviation for “Customer Relationship Management”, a widely employed strategy for the management of a business’ interactions with their current clients or customers and their potential prospects....
The web is constantly shifting, and the needs of your customers shifting with it. What is A/B Testing? First, let’s back up. What is A/B testing, and why should you care? A/B testing is when you put up two distinct versions of your site. You split the...
All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something. On the other hand, you could have customers that are raring to go and that are just waiting for that one good...
Niche Marketing means to concentrate all marketing efforts on a small but specific and well defined segment of the population. Niches are “created” by identifying needs, wants and requirements that are available within your market (BusinessDictionary.com)....
Online Business is BIG Business Many people prefer doing the majority of their business online as it is typically the most cost effective way to not only get started but also to maintain. In this piece, I will discuss 10 Internet Sales Techniques to...
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free...
![[Infographic] The Internet Marketing Optimization Process](https://www.marketingoptimizer.com/wp-content/uploads/2013/11/hands-using-mobile-payments-400x250.jpg)
The Internet Marketing Optimization Process is the process of tracking the marketing that you are currently engaged in, determining what's working and what's not, and automating what you can. It improves efficiency of advertising investment and efficiency of...