Getting Started with Lead Scoring

Getting Started with Lead Scoring

This is Part 3 of the Guide to Lead Scoring. You can view Part 1 here and Part 2 here. We’ve talked about what lead scoring is, and what types of scoring are common – so today, we’re going to cover the basics of getting started with lead scoring....
The Basics of Lead Scoring

The Basics of Lead Scoring

This is Part 2 of the Guide to Lead Scoring. You can view Part 1 here and Part 3 here. Today, we’re covering the basics of lead scoring. We will look at the different forms of lead scoring and a common methodology used to score leads. We will look at explicit...
What is Lead Scoring?

What is Lead Scoring?

This is Part One of the Guide to Lead Scoring. You can view Part 2 here, and Part 3 here. Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How...