What is a Call-To-Action?

  FIRST THINGS FIRST When developing a landing page or an ad for a product, many advertisers focus too much on the what and the why of their product (what the product is, and why it’s the best product for you), but they forget to tell their visitor how, or “This is...

Creating the Best Landing Pages for B2B Leads

For B2B marketers, creating a well-designed landing page with a high conversion rate involves a different set of challenges and criteria from a consumer-based landing page. To get the most efficient B2B landing page, the benefits, forms, and design must appeal to a...

What is a Landing Page?

A landing page is the first page that a website visitor lands on after clicking a link from another website, an email, search engine, or another source. A landing page can be any page on your site, such as your home page, contact us page, or a blog post. Creating the...

11 Tips for Great Landing Page Headlines

The headline on your landing page is what your visitor will notice first, and it’ll be the last thing they notice if it doesn’t catch their attention and appeal to their needs. Write your own great headlines using the following 11 tips: 1. Keep it short and sweet. A...