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A/B Testing for Calls

A/B Testing for Calls If your business benefits greatly when your leads call you directly, you need to make sure that your landing pages are optimized to garner as many high-quality phone calls as possible. By using A/B testing and phone call tracking, you can develop...

What Is Lead Aggregation? Lead aggregation is a way to gather a large number of leads at one time in one place to help streamline the sales process. These leads are then followed up on or sold to others to use for their sales and marketing needs. The development of...

What is Inbound Marketing?

 What is Inbound Marketing? Inbound marketing is all about creating and sharing great content to market your business. There has been a lot of controversy about what inbound marketing truly is and what should be included in its definition. In the most general sense,...