All-in-One Marketing Automation
Integrating everything you need to grow your business.
A/B and Split Testing
Optimize your website for more leads and inbound calls.
Test and improve your website for your real business metrics, not just leads. Learn which messaging and imagery performs best at generating engagement, leads, and sales. Whether you are testing your home page, a landing page, or a call-to-action, Marketing Optimizer enables you to make the most of your website visitors.
Reduce repetitive tasks, and focus on sales.
Whether it’s moving leads through the pipeline or sending out a brochure, Marketing Optimizer will handle it for you. Your sales team doesn’t have to worry about which email to send, or when to send it. Automatically send emails that don’t seem impersonal.
Easily create email campaigns that look fantastic.
Test and improve your website for your real business metrics, not just leads. Use the built-in drag and drop email editor to build your own email newsletters, notices, and promotions. Merge prospect data into those emails and send them off automatically to the right prospect at the right time. You can even choose to send every email from the prospect’s assigned salesperson.
A complete and robust solution to truly calculate profit.
The Marketing Optimizer campaign tracking suite provides you with the ability to track every marketing channel, and every campaign individually within that channel. Want to know how your direct mail is working compared to your event marketing? Have a need to compare your PPC to your SEO? Since every campaign is part of a channel, it’s automatically tracked for you.
Campaign tracking provides you with insight into exactly how much each lead costs, and since you also have the revenue you generate from every sale you make, it’s easy to see your true ROI. No more guessing, no more time-consuming spreadsheets.
Everything you need to manage and track your marketing dollars in a way that makes every decision a no-brainer.
Improve sales performance and close more new business.
A system that markets to your leads until they are ready for a call, then immediately notifies your team that it’s time to make a sales call. When your team makes that call, your salespeople will find it easy to know what to do next, and what to talk about with that prospect.
Track revenue and sales from inbound calls.
Track and analyze all your leads, not just feedback form submissions. Inbound phone calls are the very best leads, and Marketing Optimizer makes tracking them a breeze. Automatically connect inbound phone calls to the website browsing path, marketing campaign, additional form fills, and more.
Track every website visitor from campaign to inbound call.
It’s easy to gather all your web metrics alongside your other lead generation metrics so that you can truly close the loop on your marketing.