You will love what website testing with Marketing Optimizer can do for your bottom line.
Link Your Experiments with Your Sales Data
Most marketers already have many ideas that they would like to test, but haven’t had the time to run the test, export the results, try to somehow link it back to actual sales data… For most Internet marketers this just isn’t possible, whether it’s time constraints or the technology just won’t handle it. We need to know conversion-rates, that’s beginner stuff.
Making Sales is What it’s All About
What most don’t realize is that a lead has no value. If you don’t close the sale, or generate some sort of revenue from a lead, what good did it do your business? How can you grow your business if you don’t generate revenue? You can’t.
Connecting Website Data to Sales and Revenue
That’s why Marketing Optimizer is built to associate closed sales and actual revenue with every experiment. You can report on where your leads are dropping out of the sales pipeline on a per-experiment basis. Now we are talking about really high-level analytics meant for experts. If that’s not you, no problem. We are here to walk you through every step of the process, from generating the data, to analyzing its meaning.
Setup and Integration is Easy
From a technical perspective, testing is not a complicated task. That is, of course, if you are using one of the many complimentary dedicated tools to help you manage the variations. We integrate with all the most popular A/B testing and landing page optimization tools.
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