This basically just turns the A/B testing portion of the plugin on and off. Turning this off will just turn off the testing portion, and will not effect the publishing of Marketing Optimizer web integration and phone publishing code.
Set Exploitation vs. Exploration Percentage for Variations
This controls the ‘multi-armed bandit’ rotation of variations. Exploitation: the portion of displays given to the highest performing version of your page.
Exploitation: the portion of displays given to the highest performing version of your page.
Exploration: the portion of displays given to the pool of all rest of your variants. This portion is split randomly between all the under-performers.
Marketing Optimizer Integration
Marketing Optimizer Integration
This enables and disables the integration with the Marketing Optimizer web app.
This is your account Id in the Marketing Optimizer web app.
This enables and disables the publishing of visitor-level phone tracking. When enabled the system will automatically publish phone numbers that will track all visitor browser and phone data into a new contact in the Marketing Optimizer web app. It will also redirect callers to a goal URL (‘Thank You’ page) when it is dialed by the visitor.
Phone Publish Class
This is the CSS class for the span or div tags that surround the phone number. The system will replace the contents of all the elements with this class name with the tracking phone number. Leave blank to use the default — ‘phonePublishCls’.
Phone Tracking Thank You Url
This is the confirmation page that you would like your visitors to see when they call in. In most cases you will want to make this a different page than your feedback form confirmation page, which allows you to track phone calls and feedback forms separately in Google Analytics using the Goals URL feature.
Default Form Id
This is the default form created in the Marketing Optimizer web app that you would like to display when using the ‘[mo_form]‘ shortcode without an ‘id’ attribute.
Shortcode to display form using the id you set in the Marketing Optimizer Integration tab Default Form Id.
[ mo_form id="xxxx" ]
Shortcode to display a form from the Marketing Optimizer web app with the id specified in the shortcode.
[ mo_phone ]
This outputs the dynamically generated Marketing Optimizer visitor session-level call tracking phone number.
[ mo_conversion ]
This shortcode tags the page in which it is inserted as a page that this plugin should use to tally a conversion. Any page with this shortcode on it will be considered a conversion confirmation page, or goal URL.
Add New Experiment
Choose a page that you would like to test new versions of by selecting from the ‘Select Control Page’ drop-down
Click ‘Add New Experiment’.
Give the ‘Copy Original Control’ a more meaningful name by:
Click the ‘Edit’ link under the variation named ‘Copy Original Control’
On the ‘Edit Page’ page, scroll down to the ‘Marketing Optimizer Variation Settings’ and provide a meaningful name with which you can easily identify it.
While you are here, enter in the ‘Marketing Optimizer Variation ID’ the variation Id from this variation in the Marketing Optimizer web app.
Managing Experiments and Variations
The ‘Reset All Stats’ link
Remove all data from this experiment and start over again. This sets both Visitors and Conversions to ’0′.
The ‘Promote’ link
Click The ‘Promote’ link under a variation to automatically replace the content of the existing control page, and make the old control a variation. This is typically done when a variation is a clear winner and outperforms the control. In this case, the variation is promoted, and the control is turned into a variation, and then ‘Paused’.
The ‘Pause’ link
Take this variation out of rotation. While a variation is paused it will not be tested, and will receive no traffic.
The Columns in the ‘Experiment Stats’ Table
The ‘Page Title’ of the page. This is typically also used as the headline for the page.
The label given to identify this particular variation in the experiment. i.e. ‘Big Red Button’ vs. ‘Tiny Blue Link’
The total number of unique visitors that viewed this variation as identified by unique 1st part cookies.
The total number of conversions that happened after a visitor viewed this variation of the page.
Conversions divided by Visitors.
Conversion Rate Diff
This variation’s conversion rate as compared to the control.
The statistical likelihood that this variation will continue to beat the control at the same rate that it currently is. In a nutshell, we want to wait until this is 95% or greater before declaring a ‘winner’.
This is the Id assigned to the variation in the Marketing Optimizer web app. Marketing Optimizer Integration must be set to ‘ON’ in the plugin ‘Settings’.