Perfectly time and automatically target the content and messages in your outbound marketing to the individual leads in your pipeline by tracking and responding to their inbound actions and online behaviors.
You will love the fact that you can have Marketing Optimizer do for you anything that you can do manually. Whether it’s moving leads through the pipeline, or sending out a brochure, Marketing Optimizer will handle it for you. Your sales team doesn’t have to worry about which email to send, or when to send it.
They don’t have to worry about where the lead is in the sales pipeline. Marketing Optimizer takes care of everything in the background, like an extra employee, so your sales team can focus on making sales.
Everyone will stay in the loop
You never have to worry about calling and text messaging everyone you can think of because Marketing Optimizer will always remember to let them know. Send notifications automatically to sales leads, customers, and staff in all the ways they expect (and maybe some they don’t).
Your prospects will love you
Your prospects will notice that you haven’t forgotten about them, and they will love it. Your customers will appreciate the way your sales team stays in touch. You will love that you don’t have to worry about losing another sales lead due to neglect.
Marketing Optimizer will take a close look at your leads, making sure they are of significant quality to warrant your sales teams’ attention. If they fake information, or don’t meet your criteria for doing business, then your sales team won’t waste their time trying to call them. It’s simple; just give them leads they can close (your sales team will thank you for it).
Automating more than just marketing
There are many tasks that your business is doing on a daily basis that has nothing to do with sales and marketing, but can still be automated. Create appointments for your customer service team, connect customer support personnel to the client when they send in a support request, or send a text message to your order fulfillment team when a new sale is made; these can all be done by your system automatically.