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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
4 min read
What is a CRM?
CRM is the more commonly used abbreviation for “Customer Relationship Management”, a widely employed strategy for the management of a business’ interactions with their current clients or customers and their potential prospects.
7 min read
Top 10 Internet Sales Techniques Driving Explosive Revenue
Many people prefer doing the majority of their business online as it is typically the most cost effective way to not only get started but also to maintain.In this piece, I will discuss 10 Internet Sales Techniques to implement in your online business to generate and even increase your sales.
4 min read
Skyrocket Your Trade Show Leads with 10 Proven Strategies
Trade show lead management is much more than just showing up at these events in order to shake a few hands.It refers to a company function that describes those methodologies, practices, and systems that have been designed and developed to generate qualified sales leads by operating through an assortment of different marketing techniques.
4 min read
4 Must-Know Metrics for Lead Scoring Success in 2025
All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something.On the other hand, you could have customers that are raring to go and that are just waiting for that one good offer before making a purchase.
7 min read
Scale Your B2B Sales with 5 Proven Tips for Explosive Growth
Although there is some overlap between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales, B2B has some unique considerations to take into account.Knowing these and taking advantage of them can help to improve the close rate of your B2B sale. This piece will discuss 5 B2B sales tips, overcoming B2B sales objections, and how to bring it all together to get the deal.
7 min read
Create Irresistible CTAs That Drive Massive Engagement
A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing a call-to-action is making sure it leads your visitor(s) to your defined target such as a product purchase or site conversion.
5 min read
Learning Lead Aggregation Strategies for Explosive Growth
Lead aggregation is a way to gather a large number of leads at one time in one place to help streamline the sales process. These leads are then followed up on or sold to others to use for their sales and marketing needs. The development of new technology and tools in the marketing sphere has changed the way lead aggregation is done and how efficiently it can be accomplished.
4 min read
Creating the Best Landing Pages for B2B Leads
To get the most efficient B2B landing page, the benefits, forms, and design must appeal to a visitor that’s shopping for their business, not themselves, and therefore has a different set of knowledge and needs that a regular consumer wouldn’t be thinking about. By focusing on these criteria, it’s possible to create a landing page that’s not just “good” but good for your B2B consumer.
5 min read
Landing Pages That Convert Big: A Guide to Winning More
A landing page is the first page that a website visitor lands on after clicking a link from another website, an email, a search engine, or another source. A landing page can be any page on your site, such as your home page, contact us page or a blog post. Creating the right landing page can mean the difference between having a visitor stick around and convert, or causing them to bounce right away.
7 min read
Master Inbound Marketing for Consistent Leads
Inbound marketing is all about creating and sharing great content to market your business. There has been a lot of controversy about what inbound marketing truly is and what should be included in its definition. In the most general sense, inbound marketing is any kind of marketing that reaches customers because they’re searching for it, and it’s that search that draws them to your site. Simple. Right?
5 min read
11 Tips for Great Landing Page Headlines|Marketing Optimizer
The headline on your landing page is what your visitor will notice first, and it’ll be the last thing they notice if it doesn’t catch their attention and appeal to their needs. Write your own great headlines using the following 11 tips:
4 min read
A/B Testing for Beginners: Win with These Simple Strategies
You want to drive traffic to your website, and you have a specific group of people you want to target. How do you know that those people are getting the best page possible for their needs? Even with all the guides for building good landing pages, often the best way to know what works best for YOUR visitor is to test different landing pages. This
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