Inbound Marketing
A/B Testing for Calls
If your business benefits greatly when your leads call you directly, you need to make sure that your landing pages are optimized to garner as many high-quality phone calls as possible. By using A/B testing and phone call tracking, you can develop a landing page that is responsive for phone calls and not just pretty-looking. Follow the steps below for a guide on creating a phone-call worthy landing page:
6 min read
What Is Lead Aggregation?
Lead aggregation is a way to gather a large number of leads at one time in one place to help streamline the sales process. These leads are then followed up on or sold to others to use for their sales and marketing needs. The development of new technology and tools in the marketing sphere has changed the way lead aggregation is done and how efficiently it can be accomplished.
5 min read
What is Inbound Marketing?
Inbound marketing is all about creating and sharing great content to market your business. There has been a lot of controversy about what inbound marketing truly is and what should be included in its definition. In the most general sense, inbound marketing is any kind of marketing that reaches customers because they’re searching for it, and it’s that search that draws them to your site. Simple. Right?
7 min read
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