Marketing Optimization
What Is Sales Force Automation?
Sales force automation (SFA) is a technique that employs specific software applications to execute business tasks that comprise the function of a sales force.
2 min read
What is a CRM?
CRM is the more commonly used abbreviation for “Customer Relationship Management”, a widely employed strategy for the management of a business’ interactions with their current clients or customers and their potential prospects.
4 min read
Which Metrics You Must Track While A/B Testing
The web is constantly shifting, and the needs of your customers shifting with it.
4 min read
Top 4 Niche Marketing Techniques
Niche Marketing means to concentrate all marketing efforts on a small but specific and well defined segment of the population. Niches are “created” by identifying needs, wants and requirements that are available within your market (BusinessDictionary.com).This is usually a group of prospects that you want to target not only because you will be successful at reaching them but because your competitors are doing a poor job of reaching them, leaving them available to you.
7 min read
Top 10 Internet Sales Techniques
Many people prefer doing the majority of their business online as it is typically the most cost effective way to not only get started but also to maintain.In this piece, I will discuss 10 Internet Sales Techniques to implement in your online business to generate and even increase your sales.
7 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
5 min read
[Infographic] The Internet Marketing Optimization Process
The Internet Marketing Optimization Process is the process of tracking the marketing that you are currently engaged in, determining what's working and what's not, and automating what you can. It improves efficiency of advertising investment and efficiency of human resources. It is also a key component of a successful growth hacking campaign.
4 min read
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