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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
7 min read
10 Must-Have Email Marketing Strategies for Your Sales Team
Email communication is the modern version of direct mail. You wouldn’t leave out your signature or an intro greeting stating your purpose in a direct mail piece, so why would it be any different with email? Business professionals tend to get slopping with emails being sent out to their clients because of how easy it is to generate a message and send. We sometimes are a bit too quick and send things that haven’t been fully thought out yet. This piece is intended to remind you of the main best practices and email etiquette in the email marketing world today. Giving your sales team a crash course will help your sales and lead nurturing efforts blossom.
2 min read
How To Boost Your Business with Sales Force Automation
Sales force automation (SFA) is a technique that employs specific software applications to execute business tasks that comprise the function of a sales force.
4 min read
Automated Marketing for Lead Management | Marketing Optimizer
With the unstable condition of the US economy over the past four years, many marketing departments are required to produce more results with less money to invest in their efforts—all while attempting to validate efforts and measure impact.
3 min read
Manage Leads Like a Pro: Strategies for Winning More Sales
Most business owners today are well aware of the importance of generating sales leads and managing them properly. Now more than ever, marketing and sales professionals are focusing on generating viable leads as well as how to manage leads more effectively. Their focus has also turned to improved marketing strategies that will have a positive impact on sales. The best way to manage leads is with the right sales lead management software. Marketing Optimizer not only offers everything your sales team needs for lead management, but combines it with the power of marketing optimization—generating better leads for more sales, while automatically nurturing your current clients or customers as well.
4 min read
Easy Lead Management That Wins: Simplify to Succeed
Lead management refers to the methodologies, practices, and systems that a company uses in order to generate leads for acquiring new business and retaining current business. It is also an effective way to create better brand awareness and market visibility.
4 min read
Must Have Metrics To Track While A/B Testing | Marketing Optimizer
The web is constantly shifting, and the needs of your customers shifting with it.
7 min read
Master Lead Management: 9 Must-Ask Questions for Success
As with any software change within a company, there are bound to be questions. The first in instituting any new or more developed program should be whether you need more lead generation or just better lead management. Ask yourself these questions
6 min read
Creating a Lead Management Program | Marketing Optimizer
First and foremost, you must capture the data from websites, phone calls, distributions centers, direct mail and landing pages. If these requirements sound like too much, it is what most corporate clients want and need to succeed. That fact alone should get you going. Next, make sure you have the ability to perform several types of data transmissions. For example, HTTP posts for CRM’s as well as XML. For older CRM programs, rely on GET or SOAP post. For certain vertical packages, try ping and post.
3 min read
Master Lead Management Basics for Winning More Customers
A lead management system is critical to success for any business. Understanding where your leads are in the sales process, who is working a specific lead, and what the results of your strategies are can pay off with huge gains for your business. Once a company develops a great management program that is geared around a strategy of reducing costs and increasing profit by creating solid customer loyalty and a solid customer base, the programs should work together with a successful optimized lead management program.
6 min read
[Infographic] Little Known Benefits of Lead Scoring Unveiled
Nobody might be a bit of a stretch - but lead scoring is not as prevalent as it should be in businesses. Did you know that 50% of leads are qualified but not yet ready to buy? And that only 25% of incoming leads are legitimate and worth advancing to sales?
4 min read
Simplify Lead Scoring Process: A Beginner’s Guide to Success
This is Part 3 of the Guide to Lead Scoring. You can view Part 1 here and Part 2 here. We've talked about what lead scoring is, and what types of scoring are common - so today, we're going to cover the basics of getting started with lead scoring. Implementing a lead scoring system isn't always simple, but the time and effort is worth it for your business. Following the 7 steps to starting a lead scoring system that we outline here will help you get started with your own process and make your business more efficient. Download the Free Ebook" title=" Guide to Lead Scoring" description="The comprehensive Guide to Lead Scoring gives you the info, tools, and strategies that you need to put together a winning lead scoring process. You can download the entire guide in an easy-to-read PDF format here today - get started being more efficient and more profitable with our lead scoring methods right now.
4 min read
Lead Scoring Basics That Win: A Simple Guide to Success
This is Part 2 of the Guide to Lead Scoring. You can view Part 1 here and Part 3 here. Today, we're covering the basics of lead scoring. We will look at the different forms of lead scoring and a common methodology used to score leads. We will look at explicit lead scoring, demographic lead scoring, firmographic lead scoring, and the BANT method of lead scoring.
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