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5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
7 min read
Dominate Any Niche with These 4 Top Marketing Techniques
Niche Marketing means to concentrate all marketing efforts on a small but specific and well defined segment of the population. Niches are “created” by identifying needs, wants and requirements that are available within your market (BusinessDictionary.com).This is usually a group of prospects that you want to target not only because you will be successful at reaching them but because your competitors are doing a poor job of reaching them, leaving them available to you.
6 min read
Creating a Lead Management Program | Marketing Optimizer
First and foremost, you must capture the data from websites, phone calls, distributions centers, direct mail and landing pages. If these requirements sound like too much, it is what most corporate clients want and need to succeed. That fact alone should get you going. Next, make sure you have the ability to perform several types of data transmissions. For example, HTTP posts for CRM’s as well as XML. For older CRM programs, rely on GET or SOAP post. For certain vertical packages, try ping and post.
7 min read
Master Lead Management: 9 Must-Ask Questions for Success
As with any software change within a company, there are bound to be questions. The first in instituting any new or more developed program should be whether you need more lead generation or just better lead management. Ask yourself these questions
5 min read
How Soon Should You Follow Up on Leads? | Marketing Optimizer
Many marketers focus on lead generation, but not on what comes after: what is done with the leads as they are generated, how they are distributed, and how soon they’re followed up on.
5 min read
11 Tips for Great Landing Page Headlines|Marketing Optimizer
The headline on your landing page is what your visitor will notice first, and it’ll be the last thing they notice if it doesn’t catch their attention and appeal to their needs. Write your own great headlines using the following 11 tips:
7 min read
Master Lead Management: 9 Must-Ask Questions for Success
As with any software change within a company, there are bound to be questions. The first in instituting any new or more developed program should be whether you need more lead generation or just better lead management. Ask yourself these questions
6 min read
Creating a Lead Management Program | Marketing Optimizer
First and foremost, you must capture the data from websites, phone calls, distributions centers, direct mail and landing pages. If these requirements sound like too much, it is what most corporate clients want and need to succeed. That fact alone should get you going. Next, make sure you have the ability to perform several types of data transmissions. For example, HTTP posts for CRM’s as well as XML. For older CRM programs, rely on GET or SOAP post. For certain vertical packages, try ping and post.
3 min read
Master Lead Management Basics for Winning More Customers
A lead management system is critical to success for any business. Understanding where your leads are in the sales process, who is working a specific lead, and what the results of your strategies are can pay off with huge gains for your business. Once a company develops a great management program that is geared around a strategy of reducing costs and increasing profit by creating solid customer loyalty and a solid customer base, the programs should work together with a successful optimized lead management program.
6 min read
[Infographic] Little Known Benefits of Lead Scoring Unveiled
Nobody might be a bit of a stretch - but lead scoring is not as prevalent as it should be in businesses. Did you know that 50% of leads are qualified but not yet ready to buy? And that only 25% of incoming leads are legitimate and worth advancing to sales?
4 min read
Simplify Lead Scoring Process: A Beginner’s Guide to Success
This is Part 3 of the Guide to Lead Scoring. You can view Part 1 here and Part 2 here. We've talked about what lead scoring is, and what types of scoring are common - so today, we're going to cover the basics of getting started with lead scoring. Implementing a lead scoring system isn't always simple, but the time and effort is worth it for your business. Following the 7 steps to starting a lead scoring system that we outline here will help you get started with your own process and make your business more efficient. Download the Free Ebook" title=" Guide to Lead Scoring" description="The comprehensive Guide to Lead Scoring gives you the info, tools, and strategies that you need to put together a winning lead scoring process. You can download the entire guide in an easy-to-read PDF format here today - get started being more efficient and more profitable with our lead scoring methods right now.
4 min read
Lead Scoring Basics That Win: A Simple Guide to Success
This is Part 2 of the Guide to Lead Scoring. You can view Part 1 here and Part 3 here. Today, we're covering the basics of lead scoring. We will look at the different forms of lead scoring and a common methodology used to score leads. We will look at explicit lead scoring, demographic lead scoring, firmographic lead scoring, and the BANT method of lead scoring.
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