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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
5 min read
Learning Lead Aggregation Strategies for Explosive Growth
Lead aggregation is a way to gather a large number of leads at one time in one place to help streamline the sales process. These leads are then followed up on or sold to others to use for their sales and marketing needs. The development of new technology and tools in the marketing sphere has changed the way lead aggregation is done and how efficiently it can be accomplished.
7 min read
Master Inbound Marketing for Consistent Leads
Inbound marketing is all about creating and sharing great content to market your business. There has been a lot of controversy about what inbound marketing truly is and what should be included in its definition. In the most general sense, inbound marketing is any kind of marketing that reaches customers because they’re searching for it, and it’s that search that draws them to your site. Simple. Right?
4 min read
A/B Testing for Beginners: Win with These Simple Strategies
You want to drive traffic to your website, and you have a specific group of people you want to target. How do you know that those people are getting the best page possible for their needs? Even with all the guides for building good landing pages, often the best way to know what works best for YOUR visitor is to test different landing pages. This
3 min read
Master Lead Management Basics for Winning More Customers
A lead management system is critical to success for any business. Understanding where your leads are in the sales process, who is working a specific lead, and what the results of your strategies are can pay off with huge gains for your business. Once a company develops a great management program that is geared around a strategy of reducing costs and increasing profit by creating solid customer loyalty and a solid customer base, the programs should work together with a successful optimized lead management program.
4 min read
Simplify Lead Scoring Process: A Beginner’s Guide to Success
This is Part 3 of the Guide to Lead Scoring. You can view Part 1 here and Part 2 here. We've talked about what lead scoring is, and what types of scoring are common - so today, we're going to cover the basics of getting started with lead scoring. Implementing a lead scoring system isn't always simple, but the time and effort is worth it for your business. Following the 7 steps to starting a lead scoring system that we outline here will help you get started with your own process and make your business more efficient. Download the Free Ebook" title=" Guide to Lead Scoring" description="The comprehensive Guide to Lead Scoring gives you the info, tools, and strategies that you need to put together a winning lead scoring process. You can download the entire guide in an easy-to-read PDF format here today - get started being more efficient and more profitable with our lead scoring methods right now.
4 min read
Lead Scoring Secrets That Win: How To Boost Conversions Fast
This is Part One of the Guide to Lead Scoring. You can view Part 2 here, and Part 3 here. Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How would you make the most sales? You’d follow the most promising leads. That’s exactly what lead scoring is – a system designed to rank leads in order to determine which leads are ready to be cashed in
5 min read
Learning Lead Aggregation Strategies for Explosive Growth
Lead aggregation is a way to gather a large number of leads at one time in one place to help streamline the sales process. These leads are then followed up on or sold to others to use for their sales and marketing needs. The development of new technology and tools in the marketing sphere has changed the way lead aggregation is done and how efficiently it can be accomplished.
4 min read
Creating the Best Landing Pages for B2B Leads
To get the most efficient B2B landing page, the benefits, forms, and design must appeal to a visitor that’s shopping for their business, not themselves, and therefore has a different set of knowledge and needs that a regular consumer wouldn’t be thinking about. By focusing on these criteria, it’s possible to create a landing page that’s not just “good” but good for your B2B consumer.
5 min read
Landing Pages That Convert Big: A Guide to Winning More
A landing page is the first page that a website visitor lands on after clicking a link from another website, an email, a search engine, or another source. A landing page can be any page on your site, such as your home page, contact us page or a blog post. Creating the right landing page can mean the difference between having a visitor stick around and convert, or causing them to bounce right away.
7 min read
Master Inbound Marketing for Consistent Leads
Inbound marketing is all about creating and sharing great content to market your business. There has been a lot of controversy about what inbound marketing truly is and what should be included in its definition. In the most general sense, inbound marketing is any kind of marketing that reaches customers because they’re searching for it, and it’s that search that draws them to your site. Simple. Right?
5 min read
11 Tips for Great Landing Page Headlines|Marketing Optimizer
The headline on your landing page is what your visitor will notice first, and it’ll be the last thing they notice if it doesn’t catch their attention and appeal to their needs. Write your own great headlines using the following 11 tips:
4 min read
A/B Testing for Beginners: Win with These Simple Strategies
You want to drive traffic to your website, and you have a specific group of people you want to target. How do you know that those people are getting the best page possible for their needs? Even with all the guides for building good landing pages, often the best way to know what works best for YOUR visitor is to test different landing pages. This
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