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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
6 min read
5 Examples of Great Lead Generation Forms for Landing Pages
As a customer, and I am sure you have seen it too, there are forms out there that have you saying, “It’s just not worth it” and immediately leaving the site. The key to a great lead generation form is design, ease, and the content that surround it on landing page. Let’s take a look at 5 examples of lead gen. forms and the elements used to appeal to their visitors.
5 min read
Lead Generating Forms to Optimize Conversion Rates
Including a form on your landing pages is one of the quickest ways to convert visitors into leads. There are many ways to design a form and an endless list of fields you could include. Let’s take a look at some of the biggest things you can do right now to optimize your conversion rates using great Lead Generating form design.
7 min read
Following Up on Leads: Why You’re Too Slow
Lead generation is an important step in the sales process, but the investment you put into gaining those leads is useless unless you close them. For most leads, the ability to close depends upon how quickly you follow up on that lead. Through developing a follow up timeline, scoring leads, and creating a process for your sales team, you can greatly increase the response of leads and the close rate for your product.
7 min read
The Value of Marketing Email Automation |Marketing Optimizer
Marketing automation uses software to automate marketing processes, and one of your marketing efforts that will benefit the most from automation is email. There is a lot of value in using your marketing automation software to speed up, track, and improve your email marketing campaign. Below, we’ll discuss the importance of email automation, the best ways to utilize it, and simple solutions to get your audience to open that email.
7 min read
The 5 Most Important Lead Generation Metrics
Getting the most out of your lead generation involves more than just getting as many people as possible to contact you or fill out your form.Generating the right leads that will improve your ROI and knowing the behavior of those leads before they convert is just as important. There are five metrics that you should be analyzing to determine which leads are your best leads and how to get more of them.
6 min read
The Call-To-Action: Leveraging Words To Convert More Sales
When developing a landing page or an ad for a product, many advertisers focus too much on the what and the why of their product (what the product is, and why it’s the best product for you), but they forget to tell their visitor how, or “This is how you should respond to this information.”
5 min read
Learning Lead Aggregation Strategies for Explosive Growth
Lead aggregation is a way to gather a large number of leads at one time in one place to help streamline the sales process. These leads are then followed up on or sold to others to use for their sales and marketing needs. The development of new technology and tools in the marketing sphere has changed the way lead aggregation is done and how efficiently it can be accomplished.
4 min read
Creating the Best Landing Pages for B2B Leads
To get the most efficient B2B landing page, the benefits, forms, and design must appeal to a visitor that’s shopping for their business, not themselves, and therefore has a different set of knowledge and needs that a regular consumer wouldn’t be thinking about. By focusing on these criteria, it’s possible to create a landing page that’s not just “good” but good for your B2B consumer.
5 min read
Landing Pages That Convert Big: A Guide to Winning More
A landing page is the first page that a website visitor lands on after clicking a link from another website, an email, a search engine, or another source. A landing page can be any page on your site, such as your home page, contact us page or a blog post. Creating the right landing page can mean the difference between having a visitor stick around and convert, or causing them to bounce right away.
7 min read
Master Inbound Marketing for Consistent Leads
Inbound marketing is all about creating and sharing great content to market your business. There has been a lot of controversy about what inbound marketing truly is and what should be included in its definition. In the most general sense, inbound marketing is any kind of marketing that reaches customers because they’re searching for it, and it’s that search that draws them to your site. Simple. Right?
5 min read
11 Tips for Great Landing Page Headlines|Marketing Optimizer
The headline on your landing page is what your visitor will notice first, and it’ll be the last thing they notice if it doesn’t catch their attention and appeal to their needs. Write your own great headlines using the following 11 tips:
4 min read
A/B Testing for Beginners: Win with These Simple Strategies
You want to drive traffic to your website, and you have a specific group of people you want to target. How do you know that those people are getting the best page possible for their needs? Even with all the guides for building good landing pages, often the best way to know what works best for YOUR visitor is to test different landing pages. This
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