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Insights, updates, and proven tactics to help you convert more leads and scale with confidence.
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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
4 min read
What is a CRM?
CRM is the more commonly used abbreviation for “Customer Relationship Management”, a widely employed strategy for the management of a business’ interactions with their current clients or customers and their potential prospects.
7 min read
Top 10 Internet Sales Techniques Driving Explosive Revenue
Many people prefer doing the majority of their business online as it is typically the most cost effective way to not only get started but also to maintain.In this piece, I will discuss 10 Internet Sales Techniques to implement in your online business to generate and even increase your sales.
4 min read
Skyrocket Your Trade Show Leads with 10 Proven Strategies
Trade show lead management is much more than just showing up at these events in order to shake a few hands.It refers to a company function that describes those methodologies, practices, and systems that have been designed and developed to generate qualified sales leads by operating through an assortment of different marketing techniques.
4 min read
4 Must-Know Metrics for Lead Scoring Success in 2025
All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something.On the other hand, you could have customers that are raring to go and that are just waiting for that one good offer before making a purchase.
7 min read
Scale Your B2B Sales with 5 Proven Tips for Explosive Growth
Although there is some overlap between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales, B2B has some unique considerations to take into account.Knowing these and taking advantage of them can help to improve the close rate of your B2B sale. This piece will discuss 5 B2B sales tips, overcoming B2B sales objections, and how to bring it all together to get the deal.
7 min read
Create Irresistible CTAs That Drive Massive Engagement
A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing a call-to-action is making sure it leads your visitor(s) to your defined target such as a product purchase or site conversion.
7 min read
The 5 Most Important Lead Generation Metrics
Getting the most out of your lead generation involves more than just getting as many people as possible to contact you or fill out your form.Generating the right leads that will improve your ROI and knowing the behavior of those leads before they convert is just as important. There are five metrics that you should be analyzing to determine which leads are your best leads and how to get more of them.
7 min read
Following Up on Leads: Why You’re Too Slow
Lead generation is an important step in the sales process, but the investment you put into gaining those leads is useless unless you close them. For most leads, the ability to close depends upon how quickly you follow up on that lead. Through developing a follow up timeline, scoring leads, and creating a process for your sales team, you can greatly increase the response of leads and the close rate for your product.
4 min read
[Infographic] The Internet Marketing Optimization Process
The Internet Marketing Optimization Process is the process of tracking the marketing that you are currently engaged in, determining what's working and what's not, and automating what you can. It improves efficiency of advertising investment and efficiency of human resources. It is also a key component of a successful growth hacking campaign.
6 min read
A/B Testing Calls for Big Wins: Optimize to Convert
If your business benefits greatly when your leads call you directly, you need to make sure that your landing pages are optimized to garner as many high-quality phone calls as possible. By using A/B testing and phone call tracking, you can develop a landing page that is responsive for phone calls and not just pretty-looking. Follow the steps below for a guide on creating a phone-call worthy landing page:
6 min read
The Call-To-Action: Leveraging Words To Convert More Sales
When developing a landing page or an ad for a product, many advertisers focus too much on the what and the why of their product (what the product is, and why it’s the best product for you), but they forget to tell their visitor how, or “This is how you should respond to this information.”
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8 min read
Lead Generation – What these Landing Pages Did (And Did Not) Do Well.
Creating a landing page specifically for generating leads can result in an increase of good leads for your salesman, and many companies know this. However, some lead generation landing pages are more effective than others, and creating the best pages is a matter of research, testing, and making the right changes to make your page better.By taking a look at some real-life landing pages, we can determine what types of qualities work well in a lead generating landing page, which don’t work well, and what qualities would work best for your specific vertical.
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