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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
5 min read
Learning Lead Aggregation Strategies for Explosive Growth
Lead aggregation is a way to gather a large number of leads at one time in one place to help streamline the sales process. These leads are then followed up on or sold to others to use for their sales and marketing needs. The development of new technology and tools in the marketing sphere has changed the way lead aggregation is done and how efficiently it can be accomplished.
7 min read
Master Inbound Marketing for Consistent Leads
Inbound marketing is all about creating and sharing great content to market your business. There has been a lot of controversy about what inbound marketing truly is and what should be included in its definition. In the most general sense, inbound marketing is any kind of marketing that reaches customers because they’re searching for it, and it’s that search that draws them to your site. Simple. Right?
4 min read
A/B Testing for Beginners: Win with These Simple Strategies
You want to drive traffic to your website, and you have a specific group of people you want to target. How do you know that those people are getting the best page possible for their needs? Even with all the guides for building good landing pages, often the best way to know what works best for YOUR visitor is to test different landing pages. This
3 min read
Master Lead Management Basics for Winning More Customers
A lead management system is critical to success for any business. Understanding where your leads are in the sales process, who is working a specific lead, and what the results of your strategies are can pay off with huge gains for your business. Once a company develops a great management program that is geared around a strategy of reducing costs and increasing profit by creating solid customer loyalty and a solid customer base, the programs should work together with a successful optimized lead management program.
4 min read
Simplify Lead Scoring Process: A Beginner’s Guide to Success
This is Part 3 of the Guide to Lead Scoring. You can view Part 1 here and Part 2 here. We've talked about what lead scoring is, and what types of scoring are common - so today, we're going to cover the basics of getting started with lead scoring. Implementing a lead scoring system isn't always simple, but the time and effort is worth it for your business. Following the 7 steps to starting a lead scoring system that we outline here will help you get started with your own process and make your business more efficient. Download the Free Ebook" title=" Guide to Lead Scoring" description="The comprehensive Guide to Lead Scoring gives you the info, tools, and strategies that you need to put together a winning lead scoring process. You can download the entire guide in an easy-to-read PDF format here today - get started being more efficient and more profitable with our lead scoring methods right now.
4 min read
Lead Scoring Secrets That Win: How To Boost Conversions Fast
This is Part One of the Guide to Lead Scoring. You can view Part 2 here, and Part 3 here. Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How would you make the most sales? You’d follow the most promising leads. That’s exactly what lead scoring is – a system designed to rank leads in order to determine which leads are ready to be cashed in
7 min read
Create Irresistible CTAs That Drive Massive Engagement
A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing a call-to-action is making sure it leads your visitor(s) to your defined target such as a product purchase or site conversion.
7 min read
The Value of Marketing Email Automation |Marketing Optimizer
Marketing automation uses software to automate marketing processes, and one of your marketing efforts that will benefit the most from automation is email. There is a lot of value in using your marketing automation software to speed up, track, and improve your email marketing campaign. Below, we’ll discuss the importance of email automation, the best ways to utilize it, and simple solutions to get your audience to open that email.
6 min read
5 Examples of Great Lead Generation Forms for Landing Pages
As a customer, and I am sure you have seen it too, there are forms out there that have you saying, “It’s just not worth it” and immediately leaving the site. The key to a great lead generation form is design, ease, and the content that surround it on landing page. Let’s take a look at 5 examples of lead gen. forms and the elements used to appeal to their visitors.
5 min read
How Soon Should You Follow Up on Leads? | Marketing Optimizer
Many marketers focus on lead generation, but not on what comes after: what is done with the leads as they are generated, how they are distributed, and how soon they’re followed up on.
7 min read
10 Must-Have Email Marketing Strategies for Your Sales Team
Email communication is the modern version of direct mail. You wouldn’t leave out your signature or an intro greeting stating your purpose in a direct mail piece, so why would it be any different with email? Business professionals tend to get slopping with emails being sent out to their clients because of how easy it is to generate a message and send. We sometimes are a bit too quick and send things that haven’t been fully thought out yet. This piece is intended to remind you of the main best practices and email etiquette in the email marketing world today. Giving your sales team a crash course will help your sales and lead nurturing efforts blossom.
5 min read
Lead Generating Forms to Optimize Conversion Rates
Including a form on your landing pages is one of the quickest ways to convert visitors into leads. There are many ways to design a form and an endless list of fields you could include. Let’s take a look at some of the biggest things you can do right now to optimize your conversion rates using great Lead Generating form design.
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