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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
4 min read
[Infographic] The Internet Marketing Optimization Process
The Internet Marketing Optimization Process is the process of tracking the marketing that you are currently engaged in, determining what's working and what's not, and automating what you can. It improves efficiency of advertising investment and efficiency of human resources. It is also a key component of a successful growth hacking campaign.
6 min read
A/B Testing Calls for Big Wins: Optimize to Convert
If your business benefits greatly when your leads call you directly, you need to make sure that your landing pages are optimized to garner as many high-quality phone calls as possible. By using A/B testing and phone call tracking, you can develop a landing page that is responsive for phone calls and not just pretty-looking. Follow the steps below for a guide on creating a phone-call worthy landing page:
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8 min read
Lead Generation – What these Landing Pages Did (And Did Not) Do Well.
Creating a landing page specifically for generating leads can result in an increase of good leads for your salesman, and many companies know this. However, some lead generation landing pages are more effective than others, and creating the best pages is a matter of research, testing, and making the right changes to make your page better.By taking a look at some real-life landing pages, we can determine what types of qualities work well in a lead generating landing page, which don’t work well, and what qualities would work best for your specific vertical.
4 min read
Creating the Best Landing Pages for B2B Leads
To get the most efficient B2B landing page, the benefits, forms, and design must appeal to a visitor that’s shopping for their business, not themselves, and therefore has a different set of knowledge and needs that a regular consumer wouldn’t be thinking about. By focusing on these criteria, it’s possible to create a landing page that’s not just “good” but good for your B2B consumer.
5 min read
Landing Pages That Convert Big: A Guide to Winning More
A landing page is the first page that a website visitor lands on after clicking a link from another website, an email, a search engine, or another source. A landing page can be any page on your site, such as your home page, contact us page or a blog post. Creating the right landing page can mean the difference between having a visitor stick around and convert, or causing them to bounce right away.
6 min read
[Infographic] Little Known Benefits of Lead Scoring Unveiled
Nobody might be a bit of a stretch - but lead scoring is not as prevalent as it should be in businesses. Did you know that 50% of leads are qualified but not yet ready to buy? And that only 25% of incoming leads are legitimate and worth advancing to sales?
7 min read
Create Irresistible CTAs That Drive Massive Engagement
A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing a call-to-action is making sure it leads your visitor(s) to your defined target such as a product purchase or site conversion.
7 min read
The Value of Marketing Email Automation |Marketing Optimizer
Marketing automation uses software to automate marketing processes, and one of your marketing efforts that will benefit the most from automation is email. There is a lot of value in using your marketing automation software to speed up, track, and improve your email marketing campaign. Below, we’ll discuss the importance of email automation, the best ways to utilize it, and simple solutions to get your audience to open that email.
6 min read
5 Examples of Great Lead Generation Forms for Landing Pages
As a customer, and I am sure you have seen it too, there are forms out there that have you saying, “It’s just not worth it” and immediately leaving the site. The key to a great lead generation form is design, ease, and the content that surround it on landing page. Let’s take a look at 5 examples of lead gen. forms and the elements used to appeal to their visitors.
5 min read
How Soon Should You Follow Up on Leads? | Marketing Optimizer
Many marketers focus on lead generation, but not on what comes after: what is done with the leads as they are generated, how they are distributed, and how soon they’re followed up on.
7 min read
10 Must-Have Email Marketing Strategies for Your Sales Team
Email communication is the modern version of direct mail. You wouldn’t leave out your signature or an intro greeting stating your purpose in a direct mail piece, so why would it be any different with email? Business professionals tend to get slopping with emails being sent out to their clients because of how easy it is to generate a message and send. We sometimes are a bit too quick and send things that haven’t been fully thought out yet. This piece is intended to remind you of the main best practices and email etiquette in the email marketing world today. Giving your sales team a crash course will help your sales and lead nurturing efforts blossom.
5 min read
Lead Generating Forms to Optimize Conversion Rates
Including a form on your landing pages is one of the quickest ways to convert visitors into leads. There are many ways to design a form and an endless list of fields you could include. Let’s take a look at some of the biggest things you can do right now to optimize your conversion rates using great Lead Generating form design.
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