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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
4 min read
What is a CRM?
CRM is the more commonly used abbreviation for “Customer Relationship Management”, a widely employed strategy for the management of a business’ interactions with their current clients or customers and their potential prospects.
7 min read
Top 10 Internet Sales Techniques Driving Explosive Revenue
Many people prefer doing the majority of their business online as it is typically the most cost effective way to not only get started but also to maintain.In this piece, I will discuss 10 Internet Sales Techniques to implement in your online business to generate and even increase your sales.
4 min read
Skyrocket Your Trade Show Leads with 10 Proven Strategies
Trade show lead management is much more than just showing up at these events in order to shake a few hands.It refers to a company function that describes those methodologies, practices, and systems that have been designed and developed to generate qualified sales leads by operating through an assortment of different marketing techniques.
4 min read
4 Must-Know Metrics for Lead Scoring Success in 2025
All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something.On the other hand, you could have customers that are raring to go and that are just waiting for that one good offer before making a purchase.
7 min read
Scale Your B2B Sales with 5 Proven Tips for Explosive Growth
Although there is some overlap between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales, B2B has some unique considerations to take into account.Knowing these and taking advantage of them can help to improve the close rate of your B2B sale. This piece will discuss 5 B2B sales tips, overcoming B2B sales objections, and how to bring it all together to get the deal.
7 min read
Create Irresistible CTAs That Drive Massive Engagement
A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing a call-to-action is making sure it leads your visitor(s) to your defined target such as a product purchase or site conversion.
7 min read
Create Irresistible CTAs That Drive Massive Engagement
A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing a call-to-action is making sure it leads your visitor(s) to your defined target such as a product purchase or site conversion.
7 min read
The Value of Marketing Email Automation |Marketing Optimizer
Marketing automation uses software to automate marketing processes, and one of your marketing efforts that will benefit the most from automation is email. There is a lot of value in using your marketing automation software to speed up, track, and improve your email marketing campaign. Below, we’ll discuss the importance of email automation, the best ways to utilize it, and simple solutions to get your audience to open that email.
6 min read
5 Examples of Great Lead Generation Forms for Landing Pages
As a customer, and I am sure you have seen it too, there are forms out there that have you saying, “It’s just not worth it” and immediately leaving the site. The key to a great lead generation form is design, ease, and the content that surround it on landing page. Let’s take a look at 5 examples of lead gen. forms and the elements used to appeal to their visitors.
5 min read
How Soon Should You Follow Up on Leads? | Marketing Optimizer
Many marketers focus on lead generation, but not on what comes after: what is done with the leads as they are generated, how they are distributed, and how soon they’re followed up on.
7 min read
10 Must-Have Email Marketing Strategies for Your Sales Team
Email communication is the modern version of direct mail. You wouldn’t leave out your signature or an intro greeting stating your purpose in a direct mail piece, so why would it be any different with email? Business professionals tend to get slopping with emails being sent out to their clients because of how easy it is to generate a message and send. We sometimes are a bit too quick and send things that haven’t been fully thought out yet. This piece is intended to remind you of the main best practices and email etiquette in the email marketing world today. Giving your sales team a crash course will help your sales and lead nurturing efforts blossom.
5 min read
Lead Generating Forms to Optimize Conversion Rates
Including a form on your landing pages is one of the quickest ways to convert visitors into leads. There are many ways to design a form and an endless list of fields you could include. Let’s take a look at some of the biggest things you can do right now to optimize your conversion rates using great Lead Generating form design.
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