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5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
6 min read
5 Examples of Great Lead Generation Forms for Landing Pages
As a customer, and I am sure you have seen it too, there are forms out there that have you saying, “It’s just not worth it” and immediately leaving the site. The key to a great lead generation form is design, ease, and the content that surround it on landing page. Let’s take a look at 5 examples of lead gen. forms and the elements used to appeal to their visitors.
5 min read
Lead Generating Forms to Optimize Conversion Rates
Including a form on your landing pages is one of the quickest ways to convert visitors into leads. There are many ways to design a form and an endless list of fields you could include. Let’s take a look at some of the biggest things you can do right now to optimize your conversion rates using great Lead Generating form design.
7 min read
Following Up on Leads: Why You’re Too Slow
Lead generation is an important step in the sales process, but the investment you put into gaining those leads is useless unless you close them. For most leads, the ability to close depends upon how quickly you follow up on that lead. Through developing a follow up timeline, scoring leads, and creating a process for your sales team, you can greatly increase the response of leads and the close rate for your product.
7 min read
The Value of Marketing Email Automation |Marketing Optimizer
Marketing automation uses software to automate marketing processes, and one of your marketing efforts that will benefit the most from automation is email. There is a lot of value in using your marketing automation software to speed up, track, and improve your email marketing campaign. Below, we’ll discuss the importance of email automation, the best ways to utilize it, and simple solutions to get your audience to open that email.
7 min read
The 5 Most Important Lead Generation Metrics
Getting the most out of your lead generation involves more than just getting as many people as possible to contact you or fill out your form.Generating the right leads that will improve your ROI and knowing the behavior of those leads before they convert is just as important. There are five metrics that you should be analyzing to determine which leads are your best leads and how to get more of them.
6 min read
The Call-To-Action: Leveraging Words To Convert More Sales
When developing a landing page or an ad for a product, many advertisers focus too much on the what and the why of their product (what the product is, and why it’s the best product for you), but they forget to tell their visitor how, or “This is how you should respond to this information.”
4 min read
Must Have Metrics To Track While A/B Testing | Marketing Optimizer
The web is constantly shifting, and the needs of your customers shifting with it.
4 min read
4 Must-Know Metrics for Lead Scoring Success in 2025
All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something.On the other hand, you could have customers that are raring to go and that are just waiting for that one good offer before making a purchase.
7 min read
Dominate Any Niche with These 4 Top Marketing Techniques
Niche Marketing means to concentrate all marketing efforts on a small but specific and well defined segment of the population. Niches are “created” by identifying needs, wants and requirements that are available within your market (BusinessDictionary.com).This is usually a group of prospects that you want to target not only because you will be successful at reaching them but because your competitors are doing a poor job of reaching them, leaving them available to you.
7 min read
Scale Your B2B Sales with 5 Proven Tips for Explosive Growth
Although there is some overlap between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales, B2B has some unique considerations to take into account.Knowing these and taking advantage of them can help to improve the close rate of your B2B sale. This piece will discuss 5 B2B sales tips, overcoming B2B sales objections, and how to bring it all together to get the deal.
7 min read
Top 10 Internet Sales Techniques Driving Explosive Revenue
Many people prefer doing the majority of their business online as it is typically the most cost effective way to not only get started but also to maintain.In this piece, I will discuss 10 Internet Sales Techniques to implement in your online business to generate and even increase your sales.
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
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