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5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
4 min read
Must Have Metrics To Track While A/B Testing | Marketing Optimizer
The web is constantly shifting, and the needs of your customers shifting with it.
4 min read
4 Must-Know Metrics for Lead Scoring Success in 2025
All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something.On the other hand, you could have customers that are raring to go and that are just waiting for that one good offer before making a purchase.
7 min read
Dominate Any Niche with These 4 Top Marketing Techniques
Niche Marketing means to concentrate all marketing efforts on a small but specific and well defined segment of the population. Niches are “created” by identifying needs, wants and requirements that are available within your market (BusinessDictionary.com).This is usually a group of prospects that you want to target not only because you will be successful at reaching them but because your competitors are doing a poor job of reaching them, leaving them available to you.
7 min read
Scale Your B2B Sales with 5 Proven Tips for Explosive Growth
Although there is some overlap between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales, B2B has some unique considerations to take into account.Knowing these and taking advantage of them can help to improve the close rate of your B2B sale. This piece will discuss 5 B2B sales tips, overcoming B2B sales objections, and how to bring it all together to get the deal.
7 min read
Top 10 Internet Sales Techniques Driving Explosive Revenue
Many people prefer doing the majority of their business online as it is typically the most cost effective way to not only get started but also to maintain.In this piece, I will discuss 10 Internet Sales Techniques to implement in your online business to generate and even increase your sales.
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
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