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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
7 min read
10 Must-Have Email Marketing Strategies for Your Sales Team
Email communication is the modern version of direct mail. You wouldn’t leave out your signature or an intro greeting stating your purpose in a direct mail piece, so why would it be any different with email? Business professionals tend to get slopping with emails being sent out to their clients because of how easy it is to generate a message and send. We sometimes are a bit too quick and send things that haven’t been fully thought out yet. This piece is intended to remind you of the main best practices and email etiquette in the email marketing world today. Giving your sales team a crash course will help your sales and lead nurturing efforts blossom.
2 min read
How To Boost Your Business with Sales Force Automation
Sales force automation (SFA) is a technique that employs specific software applications to execute business tasks that comprise the function of a sales force.
4 min read
Automated Marketing for Lead Management | Marketing Optimizer
With the unstable condition of the US economy over the past four years, many marketing departments are required to produce more results with less money to invest in their efforts—all while attempting to validate efforts and measure impact.
3 min read
Manage Leads Like a Pro: Strategies for Winning More Sales
Most business owners today are well aware of the importance of generating sales leads and managing them properly. Now more than ever, marketing and sales professionals are focusing on generating viable leads as well as how to manage leads more effectively. Their focus has also turned to improved marketing strategies that will have a positive impact on sales. The best way to manage leads is with the right sales lead management software. Marketing Optimizer not only offers everything your sales team needs for lead management, but combines it with the power of marketing optimization—generating better leads for more sales, while automatically nurturing your current clients or customers as well.
4 min read
Easy Lead Management That Wins: Simplify to Succeed
Lead management refers to the methodologies, practices, and systems that a company uses in order to generate leads for acquiring new business and retaining current business. It is also an effective way to create better brand awareness and market visibility.
4 min read
Must Have Metrics To Track While A/B Testing | Marketing Optimizer
The web is constantly shifting, and the needs of your customers shifting with it.
4 min read
Automated Marketing for Lead Management | Marketing Optimizer
With the unstable condition of the US economy over the past four years, many marketing departments are required to produce more results with less money to invest in their efforts—all while attempting to validate efforts and measure impact.
3 min read
Manage Leads Like a Pro: Strategies for Winning More Sales
Most business owners today are well aware of the importance of generating sales leads and managing them properly. Now more than ever, marketing and sales professionals are focusing on generating viable leads as well as how to manage leads more effectively. Their focus has also turned to improved marketing strategies that will have a positive impact on sales. The best way to manage leads is with the right sales lead management software. Marketing Optimizer not only offers everything your sales team needs for lead management, but combines it with the power of marketing optimization—generating better leads for more sales, while automatically nurturing your current clients or customers as well.
2 min read
How To Boost Your Business with Sales Force Automation
Sales force automation (SFA) is a technique that employs specific software applications to execute business tasks that comprise the function of a sales force.
4 min read
Easy Lead Management That Wins: Simplify to Succeed
Lead management refers to the methodologies, practices, and systems that a company uses in order to generate leads for acquiring new business and retaining current business. It is also an effective way to create better brand awareness and market visibility.
4 min read
What is a CRM?
CRM is the more commonly used abbreviation for “Customer Relationship Management”, a widely employed strategy for the management of a business’ interactions with their current clients or customers and their potential prospects.
4 min read
Skyrocket Your Trade Show Leads with 10 Proven Strategies
Trade show lead management is much more than just showing up at these events in order to shake a few hands.It refers to a company function that describes those methodologies, practices, and systems that have been designed and developed to generate qualified sales leads by operating through an assortment of different marketing techniques.
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