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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
4 min read
Lead Scoring Basics That Win: A Simple Guide to Success
This is Part 2 of the Guide to Lead Scoring. You can view Part 1 here and Part 3 here. Today, we're covering the basics of lead scoring. We will look at the different forms of lead scoring and a common methodology used to score leads. We will look at explicit lead scoring, demographic lead scoring, firmographic lead scoring, and the BANT method of lead scoring.
4 min read
Lead Scoring Secrets That Win: How To Boost Conversions Fast
This is Part One of the Guide to Lead Scoring. You can view Part 2 here, and Part 3 here. Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How would you make the most sales? You’d follow the most promising leads. That’s exactly what lead scoring is – a system designed to rank leads in order to determine which leads are ready to be cashed in
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