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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
7 min read
10 Must-Have Email Marketing Strategies for Your Sales Team
Email communication is the modern version of direct mail. You wouldn’t leave out your signature or an intro greeting stating your purpose in a direct mail piece, so why would it be any different with email? Business professionals tend to get slopping with emails being sent out to their clients because of how easy it is to generate a message and send. We sometimes are a bit too quick and send things that haven’t been fully thought out yet. This piece is intended to remind you of the main best practices and email etiquette in the email marketing world today. Giving your sales team a crash course will help your sales and lead nurturing efforts blossom.
2 min read
How To Boost Your Business with Sales Force Automation
Sales force automation (SFA) is a technique that employs specific software applications to execute business tasks that comprise the function of a sales force.
4 min read
Automated Marketing for Lead Management | Marketing Optimizer
With the unstable condition of the US economy over the past four years, many marketing departments are required to produce more results with less money to invest in their efforts—all while attempting to validate efforts and measure impact.
3 min read
Manage Leads Like a Pro: Strategies for Winning More Sales
Most business owners today are well aware of the importance of generating sales leads and managing them properly. Now more than ever, marketing and sales professionals are focusing on generating viable leads as well as how to manage leads more effectively. Their focus has also turned to improved marketing strategies that will have a positive impact on sales. The best way to manage leads is with the right sales lead management software. Marketing Optimizer not only offers everything your sales team needs for lead management, but combines it with the power of marketing optimization—generating better leads for more sales, while automatically nurturing your current clients or customers as well.
4 min read
Easy Lead Management That Wins: Simplify to Succeed
Lead management refers to the methodologies, practices, and systems that a company uses in order to generate leads for acquiring new business and retaining current business. It is also an effective way to create better brand awareness and market visibility.
4 min read
Must Have Metrics To Track While A/B Testing | Marketing Optimizer
The web is constantly shifting, and the needs of your customers shifting with it.
7 min read
The 5 Most Important Lead Generation Metrics
Getting the most out of your lead generation involves more than just getting as many people as possible to contact you or fill out your form.Generating the right leads that will improve your ROI and knowing the behavior of those leads before they convert is just as important. There are five metrics that you should be analyzing to determine which leads are your best leads and how to get more of them.
7 min read
Following Up on Leads: Why You’re Too Slow
Lead generation is an important step in the sales process, but the investment you put into gaining those leads is useless unless you close them. For most leads, the ability to close depends upon how quickly you follow up on that lead. Through developing a follow up timeline, scoring leads, and creating a process for your sales team, you can greatly increase the response of leads and the close rate for your product.
4 min read
[Infographic] The Internet Marketing Optimization Process
The Internet Marketing Optimization Process is the process of tracking the marketing that you are currently engaged in, determining what's working and what's not, and automating what you can. It improves efficiency of advertising investment and efficiency of human resources. It is also a key component of a successful growth hacking campaign.
6 min read
A/B Testing Calls for Big Wins: Optimize to Convert
If your business benefits greatly when your leads call you directly, you need to make sure that your landing pages are optimized to garner as many high-quality phone calls as possible. By using A/B testing and phone call tracking, you can develop a landing page that is responsive for phone calls and not just pretty-looking. Follow the steps below for a guide on creating a phone-call worthy landing page:
6 min read
The Call-To-Action: Leveraging Words To Convert More Sales
When developing a landing page or an ad for a product, many advertisers focus too much on the what and the why of their product (what the product is, and why it’s the best product for you), but they forget to tell their visitor how, or “This is how you should respond to this information.”
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8 min read
Lead Generation – What these Landing Pages Did (And Did Not) Do Well.
Creating a landing page specifically for generating leads can result in an increase of good leads for your salesman, and many companies know this. However, some lead generation landing pages are more effective than others, and creating the best pages is a matter of research, testing, and making the right changes to make your page better.By taking a look at some real-life landing pages, we can determine what types of qualities work well in a lead generating landing page, which don’t work well, and what qualities would work best for your specific vertical.
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