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Marketing Optimization
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
Latest Articles & Insights
5 min read
What is Ambush Marketing?
Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and compete with those vendors actually paying for the sponsorships and/or event without having to dish out the big bucks themselves.
7 min read
Dominate Any Niche with These 4 Top Marketing Techniques
Niche Marketing means to concentrate all marketing efforts on a small but specific and well defined segment of the population. Niches are “created” by identifying needs, wants and requirements that are available within your market (BusinessDictionary.com).This is usually a group of prospects that you want to target not only because you will be successful at reaching them but because your competitors are doing a poor job of reaching them, leaving them available to you.
6 min read
Creating a Lead Management Program | Marketing Optimizer
First and foremost, you must capture the data from websites, phone calls, distributions centers, direct mail and landing pages. If these requirements sound like too much, it is what most corporate clients want and need to succeed. That fact alone should get you going. Next, make sure you have the ability to perform several types of data transmissions. For example, HTTP posts for CRM’s as well as XML. For older CRM programs, rely on GET or SOAP post. For certain vertical packages, try ping and post.
7 min read
Master Lead Management: 9 Must-Ask Questions for Success
As with any software change within a company, there are bound to be questions. The first in instituting any new or more developed program should be whether you need more lead generation or just better lead management. Ask yourself these questions
5 min read
How Soon Should You Follow Up on Leads? | Marketing Optimizer
Many marketers focus on lead generation, but not on what comes after: what is done with the leads as they are generated, how they are distributed, and how soon they’re followed up on.
5 min read
11 Tips for Great Landing Page Headlines|Marketing Optimizer
The headline on your landing page is what your visitor will notice first, and it’ll be the last thing they notice if it doesn’t catch their attention and appeal to their needs. Write your own great headlines using the following 11 tips:
7 min read
The 5 Most Important Lead Generation Metrics
Getting the most out of your lead generation involves more than just getting as many people as possible to contact you or fill out your form.Generating the right leads that will improve your ROI and knowing the behavior of those leads before they convert is just as important. There are five metrics that you should be analyzing to determine which leads are your best leads and how to get more of them.
7 min read
Following Up on Leads: Why You’re Too Slow
Lead generation is an important step in the sales process, but the investment you put into gaining those leads is useless unless you close them. For most leads, the ability to close depends upon how quickly you follow up on that lead. Through developing a follow up timeline, scoring leads, and creating a process for your sales team, you can greatly increase the response of leads and the close rate for your product.
4 min read
[Infographic] The Internet Marketing Optimization Process
The Internet Marketing Optimization Process is the process of tracking the marketing that you are currently engaged in, determining what's working and what's not, and automating what you can. It improves efficiency of advertising investment and efficiency of human resources. It is also a key component of a successful growth hacking campaign.
6 min read
A/B Testing Calls for Big Wins: Optimize to Convert
If your business benefits greatly when your leads call you directly, you need to make sure that your landing pages are optimized to garner as many high-quality phone calls as possible. By using A/B testing and phone call tracking, you can develop a landing page that is responsive for phone calls and not just pretty-looking. Follow the steps below for a guide on creating a phone-call worthy landing page:
6 min read
The Call-To-Action: Leveraging Words To Convert More Sales
When developing a landing page or an ad for a product, many advertisers focus too much on the what and the why of their product (what the product is, and why it’s the best product for you), but they forget to tell their visitor how, or “This is how you should respond to this information.”
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8 min read
Lead Generation – What these Landing Pages Did (And Did Not) Do Well.
Creating a landing page specifically for generating leads can result in an increase of good leads for your salesman, and many companies know this. However, some lead generation landing pages are more effective than others, and creating the best pages is a matter of research, testing, and making the right changes to make your page better.By taking a look at some real-life landing pages, we can determine what types of qualities work well in a lead generating landing page, which don’t work well, and what qualities would work best for your specific vertical.
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