Lead Selling Articles
Learn how to run a lead selling business more profitably.
What Is Sales Force Automation?
Sales force automation (SFA) is a technique that employs specific software applications to execute business tasks that comprise the function of a sales force.The New Digital Marketing Process Automates These Tasks Contact Management Customer Management...
A/B Testing for Calls
If your business benefits greatly when your leads call you directly, you need to make sure that your landing pages are optimized to garner as many...
What Is Lead Aggregation?
Lead aggregation is a way to gather a large number of leads at one time in one place to help streamline the sales process. These leads are then followed up on...
The Value of Marketing Email Automation
Marketing automation uses software to automate marketing processes, and one of your marketing efforts that will benefit the most from automation is email. There is a lot of value in using your marketing automation software to speed up, track, and improve your email...
10 Email Marketing Tips for Your Sales Team
Email communication is the modern version of direct mail. You wouldn’t leave out your signature or an intro greeting stating your purpose in a direct mail piece, so why would it be any different with email? Business professionals tend to get slopping with emails being...
4 Metrics You Must Use For Lead Scoring
All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something. On the other...
Designing a Great Call-to-Action
A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule...
5 Examples of Great Lead Generation Forms for Landing Pages
As a customer, and I am sure you have seen it too, there are forms out there that have you saying, “It’s just not worth it” and immediately leaving the site....