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Which Metrics You Must Track While A/B Testing

By |July 8th, 2014|Marketing Optimization|0 Comments

The web is constantly shifting, and the needs of your customers shifting with it.

In the scramble to provide them with your best products and services, you may be neglecting the […]

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4 Metrics You Must Use For Lead Scoring

By |June 30th, 2014|Lead Generation, Marketing Optimization|0 Comments

All leads are not created equal. Just because you have, say, a customer’s email address doesn’t necessarily mean they’re ready to buy something.

On the other hand, you could have customers […]

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What is Lead Scoring?

By |June 4th, 2014|Lead Generation, Marketing Optimization|0 Comments

Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How would […]

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Top 4 Niche Marketing Techniques

By |April 11th, 2014|Marketing Optimization|0 Comments

Niche Marketing means to concentrate all marketing efforts on a small but specific and well defined segment of the population. Niches are “created” by identifying needs, wants and requirements that […]

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5 Proven Tips to Close B2B Sales

By |April 2nd, 2014|Lead Management|0 Comments

Although there is some overlap between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales, B2B has some unique considerations to take into account. Knowing these and taking advantage of them can help […]

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Top 10 Internet Sales Techniques

By |March 19th, 2014|Marketing Optimization|0 Comments

Online Business is BIG Business
Many people prefer doing the majority of their business online as it is typically the most cost effective way to not only get started, but also […]

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What is Ambush Marketing?

By |March 6th, 2014|Marketing Optimization|0 Comments

Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com).

It […]

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Designing a Great Call-to-Action

By |January 11th, 2014|Lead Generation|0 Comments

A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing […]

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The Value of Marketing Email Automation

By |January 10th, 2014|Email Marketing|0 Comments

Marketing automation uses software to automate marketing processes, and one of your marketing efforts that will benefit the most from automation is email. There is a lot of value in […]

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5 Examples of Great Lead Generation Forms for Landing Pages

By |December 18th, 2013|Landing Pages, Lead Generation|0 Comments

As a customer, and I am sure you have seen it too, there are forms out there that have you saying, “It’s just not worth it” and immediately leaving the […]