What is Marketing Optimization?
Marketing Optimization is the process of improving the marketing efforts of an organization in an effort to maximize the desired business outcomes.
- Collect and Analyze Marketing Data
- Redefine the Marketing Process
- Identify Automation Opportunities
"The responsive and helpful tech support at Marketing Optimizer did all the setup and configuration for us, so getting up and running was totally painless. Now, with our new Marketing Optimizer lead management system I know where my best leads are coming from, and I can easily monitor the ROI of each campaign. The information in the Campaign Performance Report is invaluable information for our business, and alone is worth the price of the system." Jo Masterson, Director of Marketing High 5 Software