Lead Scoring: Nobody’s using it! Nobody might be a bit of a stretch – but lead scoring is not as prevalent as it should be in businesses. Did you know that 50% of leads are qualified but not yet ready to buy? And that only 25% of incoming leads are...
This is Part 2 of the Guide to Lead Scoring. You can view Part 1 here and Part 3 here. Today, we’re covering the basics of lead scoring. We will look at the different forms of lead scoring and a common methodology used to score leads. We will look at explicit...
This is Part One of the Guide to Lead Scoring. You can view Part 2 here, and Part 3 here. Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How would you...