[Infographic] The Benefits of Lead Scoring

[Infographic] The Benefits of Lead Scoring

Lead Scoring: Nobody’s using it! Nobody might be a bit of a stretch – but lead scoring is not as prevalent as it should be in businesses. Did you know that 50% of leads are qualified but not yet ready to buy? And that only 25% of incoming leads are...
The Basics of Lead Scoring

The Basics of Lead Scoring

This is Part 2 of the Guide to Lead Scoring. You can view Part 1 here and Part 3 here. Today, we’re covering the basics of lead scoring. We will look at the different forms of lead scoring and a common methodology used to score leads. We will look at explicit...
What is Lead Scoring?

What is Lead Scoring?

This is Part One of the Guide to Lead Scoring. You can view Part 2 here, and Part 3 here. Picture this: you’re selling vehicles, and you have a list that features over two hundred different leads, but you’re only allowed one day to try and make sales. How...