5 Proven Tips to Close B2B Sales

Although there is some overlap between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales, B2B has some unique considerations to take into account. Knowing these and taking advantage of them can help to improve the close rate of your B2B sale. This...
Top 10 Internet Sales Techniques

Top 10 Internet Sales Techniques

Online Business is BIG Business Many people prefer doing the majority of their business online as it is typically the most cost effective way to not only get started, but also to maintain. In this piece I will discuss 10 Internet Sales Techniques to implement in your...
What is Ambush Marketing?

What is Ambush Marketing?

Ambush Marketing is a marketing technique which involves riding on the coattails of a major event or campaign without actually paying for or participating in the sponsorship or event (www.wisegeek.com). It is a tactic that many vendors use to get free promotion and...

Designing a Great Call-to-Action

A great call-to-action will provide your visitor with noticeable instructions on how to take the right action on your page. The primary goal and general rule of thumb when designing a call-to-action is making sure it leads your visitor(s) to your defined target such...
The Value of Marketing Email Automation

The Value of Marketing Email Automation

Marketing automation uses software to automate marketing processes, and one of your marketing efforts that will benefit the most from automation is email. There is a lot of value in using your marketing automation software to speed up, track, and improve your email...