Detailed, Accurate, and Comprehensive Campaign Tracking
Most lead management software and web analytics products will provide you with cost-per-lead, or cost-per-action, but none besides Marketing Optimizer will tell you the quality and actual value of the leads that are being generated.Most lead management software and web analytics products will provide you with cost-per-lead, or cost-per-action, but none besides Marketing Optimizer will tell you the quality and actual value of the leads that are being generated.Some campaigns generate leads that close, and some generate leads that don’t. Marketing Optimizer delivers all the information to know which campaigns are truly profitable, and which you should cut back on.
Track All Responses to Your Campaign
Since much of advertising today is done online you know that it is important to track all the responses (leads generated), not just web lead conversions and not just inbound phone calls.
When a lead is generated from any campaign (no matter the medium), Marketing Optimizer credits that specific lead to the coordinating campaign. This is absolutely necessary for accurate metrics:
- Conversion Rates
- Cost per Visitor
- Cost per Conversion
- Cost per Sale
- Return on Investment
- Revenue per Visitor
- Revenue per Lead
Just place the tracking code on your website (you know the drill), and we’ll keep track of everything associated with that campaign and that visitor. The crucial piece of information here is the search phrase with which the visitor found your site. We can then track the results of just this keyword through conversion (to a lead) all the way to the actual revenue generated.No other single software can provide the clear link between your search engine marketing and actual revenue from sales leads.